Health enthusiasts are always looking to find a new place to eat, and that's exactly what Subway is trying to take advantage of. It's all over the news, "Eat healthy, live longer!" What better way to do just that than by eating a delicious Subway sandwich. From the beginning you can see the bright white and yellow of the sign that is obviously meant to get your attention, not to mention the arrow representing how "fast" you can grab a healthy sandwich. On the inside of the store; there are multiple signs showing pictures of greenery and other health foods which shows the everlasting healthy aspect of this restaurant. Subway primarily serves low to middle class citizens although their business does come from all classes due to their competition level $5 foot long, another of the well advertised slogans.
At the entrance of the restaurant is a single pane glass door, which is primarily used to allow more light in and to compliment the rest of the restaurant. The inside is tile flooring with booths and various tables and chairs of medium quality materials. Other signage includes a "$5 Foot Long," and an "Avocado Special," sign. These are further indicators of the "fast and healthy" trends of this restaurant.

Although we have a very wide range of audience for Subway, the vast majority of the consumers are low to middle class. This is due to the quality of the subs being sub par to other sandwich chains such as "Jersey Mike's." An unintended purpose for this space would be a homeless "hangout" of sorts where they may walk to sit down in cold a/c, or to use the bathrooms.
Subway has done a job well-done for targeting health enthusiasts as well as the average consumer who is seeking a healthy alternative to expensive food. The signage, material of choice, and price of the product helps to serve those who come in looking for an inexpensive healthy meal. Subway has reached out to the majority of the population we studied in the restaurant from every side of the age, race, and sex spectrum. We also found that the majority the consumers are from low to middle class. All in all the entire atmosphere of this subway screams "Eating healthy doesn't have to be expensive!"
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